TheResolution

Exclusive data: Choosing the CEO is only half the job

SP
7 min read
Exclusive data: Choosing the CEO is only half the job

A significant new contention on the board’s role in CEO succession has been published and deserves exploration. 

Russell Reynolds recently published a big contention on the board’s role in CEO succession that deserves exploration:

“Most boards devote significant time to selecting the next CEO, but few apply the same discipline to what happens after the choice is made.”

Boards can spend years discussing succession, months assessing candidates and a great deal of money getting the appointment right. Then the appointment is made, the search process ends, and much of the formal structure around the decision disappears with it.

That is not because directors suddenly become inattentive. Quite the opposite. Most are acutely conscious that a new CEO needs room to establish authority, make decisions and build their own relationship with the organisation. The difficulty is that, in trying not to crowd the new CEO, boards can move from a highly structured selection process into a much less structured transition.

Expectations that felt clear during the search become more implicit. Feedback becomes less formal. Directors hold back because they do not want to interfere. The CEO, meanwhile, is left to work out what the board really thinks from questions in meetings, individual conversations and signals from the chair.

We looked at BoardOutlook's own benchmark data to see how that sat with what boards and management are telling us. Our dataset comes from board evaluations across more than 300 global organisations. It is not a CEO transition dataset, so it measures a different part of the system. Russell Reynolds is asking CEOs directly about their first 12 to 18 months. We are looking at the board environment those CEOs are operating in.

That distinction matters, but the comparison is still useful.

Trust is stronger than feedback

In the BoardOutlook dataset only 43% of respondents identify “the board provides constructive feedback to management” as a current strength. That is one of the weaker scores in the board-management relationship.

The interesting part is that trust does not appear to be the main constraint. Confidence in the CEO is rated as a strength by 69% of respondents, while 58% say management is comfortable bringing bad news to the board early.

That is an important combination. Many boards appear to have strong underlying relationships with their CEOs. The issue is not whether directors trust management. It is whether that trust is consistently converted into clear, useful feedback.

This becomes particularly important during a CEO transition. Directors are understandably wary of crowding a new CEO. They want to give them room to establish authority and make the role their own. But there is a point at which giving someone room simply means giving them less information.

A CEO who receives little direct feedback is forced to infer the board's view from the questions directors ask, the tone of meetings, one-on-one conversations and occasional comments from the chair. That can work when the relationship is mature and both sides know how to read each other. It is much less reliable in the first year.

Russell Reynolds found that only 58% of new CEOs believed they received timely feedback that helped them course-correct. Our data suggests that this may reflect a broader feature of board-management relationships. Boards often have more trust than they have feedback.

For directors, the challenge is not to become more interventionist. It is to make the feedback they do provide more explicit, more regular and more useful. A new CEO should not have to guess what the board is seeing.

Boards monitor performance well, but mostly the things they already know how to measure

The BoardOutlook data also shows that boards do not think they have a monitoring problem. Some 82.6% say the board adequately monitors CEO performance, while 83.5% say the board adequately monitors organisational performance.

Those are strong numbers. The more interesting question is what boards are actually most comfortable assessing.

Where directors say the executive team has met or exceeded expectations, the strongest results are concentrated around near-term execution.

Executive performance area

Met or exceeded expectations

Improvement focus

Operational execution

49%

10%

Short-term financial results

45%

10%

Delivering on the strategic plan

41%

11%

Thinking for the long term

31%

19%

Recruiting and growing talent

27%

18%

Innovation

11%

17%

Boards are much more comfortable assessing operational delivery, short-term financial performance and execution against an existing plan. They are less positive about longer-term thinking, talent and innovation.

For a new CEO, that distinction matters. The mandate may be to rebuild the leadership team, reposition the business, reset culture or invest for growth. Those are often the reasons the board has made a change in the first place, but they are also harder to measure than revenue, margin or delivery against the current plan.

This creates a very understandable tension. Boards need to keep monitoring the things that matter today, particularly when performance is under pressure. At the same time, a new CEO should not be judged entirely through the performance framework built for the organisation they were hired to change.

The question during a transition is therefore not whether the board is monitoring enough. It is whether it is monitoring the right things for this CEO, with this mandate, at this point in the organisation's development.

That may require a different scorecard for the first year.

“Dial up involvement” needs some care

Russell Reynolds also recommends that boards increase their involvement early in the transition, then pull back as the CEO becomes established.

There is good logic in that. A new CEO often needs more access to directors, more context and more candid discussion than an established CEO. The board may also need to spend more time on strategy, talent and key stakeholder issues while the new CEO is getting established.

But our data suggests that this is an area where boards need to be quite precise.

“The board stays out of management and operational matters” is one of the weakest perceived strengths in the board-management relationship. It is also the largest area identified for improvement, at 29%.

The split between management and directors is larger again. Some 38% of management respondents say board over-reach needs improvement. Only 22% of directors agree.

That gap is worth taking seriously, not as evidence of poor behaviour by directors, but because it shows how differently the same level of board involvement can be experienced on either side of the table.

Directors may sincerely believe they are helping a new CEO by leaning in. Management may sincerely experience the same behaviour as interference. During a transition, when the board is naturally closer to the action, the distinction becomes even harder to judge.

Our data suggests a better place for boards to increase their involvement.

Only 49% of respondents identify appropriate challenge of management as a strength. Constructive feedback is lower again at 43%.

Those are areas where more board involvement is likely to help.

The board can ask sharper questions without taking over decisions. It can make expectations clearer without becoming operational. It can provide more regular feedback without inserting itself into management. It can spend more time agreeing what success should look like without trying to run the transition itself.

For directors, that is the difficult balance. A new CEO often does need more from the board in the first year. The answer is not simply more board activity. It is more of the right kind of board activity.

More challenge where challenge is useful. More feedback where feedback is missing. More clarity about what the CEO has actually been appointed to achieve.

And considerably more care around the line between helping the CEO lead and helping them do their job.

About the author

Steve Pell

Steve Pell is Managing Director at BoardOutlook, a software platform that delivers a standardised and rigorous platform for board evaluations and professional development.

Steve is a trusted advisor to boards and non-executive directors on governance matters, with specific focus on issues at the intersection between board and management. He has substantial expertise in the development and implementation of frameworks to build effective partnership between board and management on organisational strategy. He is a regular writer for the Australian Financial Review on leadership, governance and board effectiveness.