CEO 360 from BoardOutlook

BoardOutlook’s CEO 360 is an individual feedback process designed specifically for the CEO. Through a focused feedback process, the diagnostic helps the board provide holistic and constructive feedback on recent performance and leadership of the business.

The board’s most important role is performance oversight of the CEO. BoardOutlook’s CEO 360 makes it faster and easier for the chair to deliver a rigorous CEO feedback process.

Benefits of the CEO 360 include:

Comprehensive coverage of all key areas of CEO performance

The CEO 360 framework covers all key areas of CEO performance. Feedback areas include:
* Overall leadership
* Leadership on strategy
* Delivering results
* Leading the executive team
* Leadership style
* Leading the culture
* Driving change and transformation
* Building talent and capability
* Stakeholder relationships
* Partnering with the board

The framework also includes a range of questions designed to ensure alignment between board, management and CEO on short and medium-term priorities moving forward. Questions can be customised to challenges that are specific the organisation or CEO.

A foundation of data to drive better conversations

At all levels, feedback conversations can be difficult and are easily side-tracked by opinions and emotions. The CEO performance conversation is no different.

Avoiding these speed bumps is one of the best reasons to use a standardised framework. The CEO 360 tool ensures that there is a rigorous foundation for the feedback conversation. Rather than the CEO second guessing specific feedback, the discussion has a clear foundation of data and can focus on next steps. The end result is a much more constructive and collaborative discussion, even in difficult circumstances.

Respondents spend less time and cover more topics than in a face-to-face format

In providing feedback on the CEO, the greatest challenge is the breadth of the role. There are so many areas that the CEO is directly or indirectly responsible for. Traditional feedback discussions can do a poor job in covering a wide range of topics – not all of which may be front of mind for an individual.

The CEO 360 is a more efficient way to cover off on the full range of topics which sit inside the CEO performance remit than a traditional interview process. The structured framework ensures that all areas of the CEO role are covered through an iterative process that invites deeper consideration. For directors and the management team, it provides a significantly more efficient process.

End-to-end automation saves days of time for the chair, and delivers faster feedback

Delivering meaningful yet constructive CEO feedback is one of the most time consuming challenges for the chair. Collecting and synthesising feedback is a difficult task that can take multiple months to deliver using a face-to-face process.

Activities in running a traditional face-to-face CEO feedback process include:
* Process planning
* Stakeholder involvement and logistics (across board and management)
* Designing and conducting well structured interviews
* Iteration between the CEO and other stakeholders
* Follow up and clarification
* Synthesising notes and formalising into a report for board discussion
* Designing and delivering a formal feedback session with the CEO.

When things get busy, the sheer amount of time required can mean a more perfunctory feedback or a process that doesn’t involve the full set of stakeholders.

These tasks also often take months to deliver, meaning that feedback is dated or less relevant by the time it is delivered to the CEO. The BoardOutlook CEO 360 accelerates the insight, delivering full reporting within weeks. Using the CEO 360 framework ensures better feedback, delivered faster – for the benefit of the CEO, the board and the organisation as a whole.

An exercise that’s valuable for the CEO

Few things are more frustrating for the CEO than shallow or inconsistent feedback from the board. Whether good or bad, it is critically important the CEO has a clear picture of where they stand. The CEO 360 is a strong framework that ensures a consistent and insightful set of outcomes for both CEO and board.

The CEO has the most difficult job in the organisation, and using a comprehensive feedback process shows the CEO that the board understands the breadth and complexity of these challenges. This builds the foundation for a more open relationship between board and CEO as the organisation confronts challenges moving forward.

A flexible process, with different questions for different roles

The CEO 360 is designed to be completed by the CEO, board and management. The process can also be extended to any important external stakeholders.

All questions are customised to the respondent’s role, with specific self-evaluation questions for the CEO. Depending on role and relationship, the CEO 360 process will take between 30-45 minutes to complete. Respondents can save a draft and return to complete the process at any stage.

A comprehensive report, without days of preparation

The CEO 360 produces a comprehensive report integrating the CEO’s self-assessment with external assessments from management and board. The BoardOutlook reporting engine ensures this is ready in hours, not days, without the need for anyone to integrate responses.

To ensure confidentiality and trust, all non-CEO commentary is presented on an anonymous (nameless) basis. The reporting structure is fully customisable, to allow access to the report to the entire board or limit to just a select group of individuals.